As a Triathlete and Marketing leader Guglielmo Schiavoni applies his skills and knowledge from his day-job to his work as an athlete-creator—but it's not easy. Like many other athletes he struggles to find the time to edit without the help of a production team.
What I'm seeing that is extremely challenging for athletes is how to create the content—not create it but decide how you're going to edit the content. Now that you say that you guys have a team that can [help] with that, that interest me a lot. Because I have an idea, of course, of something that I can put out there, but the issue is deciding how you put it on paper. Are you putting it in a visual, are you putting it in a video, a carousel, or a reel. I believe that right now the platform is going to be niche, and I think it is great to be one of the first adopters, because you'll be able to jumpstart in it and learn more and more what content will speak to the audience that is on the platform today. It is probably different to what is out there on YouTube and Instagram.
Explore Gu's Profile Ontheside and train for your next triathlon with him.