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Insights

Athlete POVs – Crystal Kovacs | Founder of Dirt Squad

Picture of {{ content.blog_author.display_name }} Alicia Mittelbach

Changing the brand-athlete dynamic Hear from Crystal Kovacs, gravel cyclist, founder of Dirt Squad a...

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Ontheside 101

Fast Track to Unlocking Sponsorship Ontheside

Picture of {{ content.blog_author.display_name }} Carissa Jajji

We’re excited to have you Ontheside as an athlete-creator. Your Profile and first posts lay the foun...

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Ontheside 101

The Bigger Picture

Picture of {{ content.blog_author.display_name }} Carissa Jajji

Ontheside is your destination to share all your authentic, sports-related content in one intentional...

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Athlete-Creator Resources

Video Capture Guide and Equipment Recommendations

Picture of {{ content.blog_author.display_name }} Alicia Mittelbach

Creating video-on-demand content—whether workouts, interviews, tips, or Podcasts—is one of the most ...

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Athlete-Creator Resources

Three Easy Content Styles Every Athlete Can Use

Picture of {{ content.blog_author.display_name }} Sarah Withrow

You live the stories that make great content—your training, your mindset, and your progress fascinat...

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Athlete-Creator Resources

Habits and Tools for Content Creation

Picture of {{ content.blog_author.display_name }} Sarah Withrow

Creating content gets easier when you turn it into a habit. Just like training, consistency comes fr...

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Insights

Reshaping the Sports Sponsorship Economy: From Exposure to Equity

Picture of {{ content.blog_author.display_name }} Katie Edson

The Sponsorship Crisis—How the Sports Economy Is Failing Its Athletes

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Insights

The Opportunity Gap—Women in Sports and the Economics of Visibility

Picture of {{ content.blog_author.display_name }} Katie Edson

There is a seismic shift happening in women’s sports with fans showing up in historic numbers. Despi...

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Insights

Meet Ontheside: Leveling the Sponsorship Playing Field

Picture of {{ content.blog_author.display_name }} Kristine Smith

Ontheside, a new digital sports-only platform has officially launched with a mission to redefine how...

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