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Insights

Movement Is the New Social Scene, and Athletes Are Leading the Way

Picture of {{ content.blog_author.display_name }} Carissa Jajji

From Run Clubs to Protein-Packed Menus, a Cultural Shift is Underway Toward Health, Longevity, and C...

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Insights

Beyond the Hype

Picture of {{ content.blog_author.display_name }} Katie Edson

NIL: Progress, Promise, and the Gaps No One’s Talking About What NIL Changed—and What it Didn’t When...

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Insights

The Digital Detox Trend—What it Means and Where it Leads

Picture of {{ content.blog_author.display_name }} Alicia Mittelbach

The growing movement toward digital detoxes among athletes reflects a deeper need for balanced, mind...

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Insights

Athlete POVs – Guglielmo Schiavoni | Triathlete & VP of Marketing

Picture of {{ content.blog_author.display_name }} Alicia Mittelbach

Changing the playing field for athlete-creators As a Triathlete and Marketing leader Guglielmo Schia...

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Insights

Athlete POVs – Liam Lonsdale, Trail Runner & Coach

Picture of {{ content.blog_author.display_name }} Alicia Mittelbach

Finding community through sports Ultra trail runner and coach Liam Lonsdale has found his passion in...

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Insights

Athlete POVs – Sofya Lebedeva | Triathlete & Clinical Medicine PhD Student

Picture of {{ content.blog_author.display_name }} Alicia Mittelbach

Pitfalls of Today's Social Media As a Triathlete and full time PhD Student Sofya Lebedeva juggles co...

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Insights

Athlete POVs – Crystal Kovacs | Founder of Dirt Squad

Picture of {{ content.blog_author.display_name }} Alicia Mittelbach

Changing the brand-athlete dynamic Hear from Crystal Kovacs, gravel cyclist, founder of Dirt Squad a...

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Insights

Reshaping the Sports Sponsorship Economy: From Exposure to Equity

Picture of {{ content.blog_author.display_name }} Katie Edson

The Sponsorship Crisis—How the Sports Economy Is Failing Its Athletes

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Insights

The Opportunity Gap—Women in Sports and the Economics of Visibility

Picture of {{ content.blog_author.display_name }} Katie Edson

There is a seismic shift happening in women’s sports with fans showing up in historic numbers. Despi...

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Insights

Meet Ontheside: Leveling the Sponsorship Playing Field

Picture of {{ content.blog_author.display_name }} Kristine Smith

Ontheside, a new digital sports-only platform has officially launched with a mission to redefine how...

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