How to Make the Most of Your Existing Content

Building your Ontheside content mix doesn’t have to be overwhelming or require you to start from scratch. The easiest place to begin is with content you already have and are planning to share with your current audience. Start by taking inventory of content you have prepared. Also consider what’s coming up in your training, competitions, events, or everyday life. From there, use the questions below to decide where each piece of content should live, how it can be adapted for Ontheside, and what (if anything) should be monetized. This approach allows you to repurpose content intentionally and balance multiple platforms. Most importantly, it enables you to stay aligned with your personal branding goals.

1. Where should this content live—and should it be exclusive?

Start by deciding which content suits which specific communication channel best. Key aspects to consider are: the audience each channel reaches and the purpose your content serves. Some content may make sense to keep exclusive to an existing platform. Other pieces can support growth on Ontheside. For example, highlight moments from a recent game may be best shared publicly on social media to reach a wider audience. In those cases, your existing platforms can act as “feeders”. Let these channels feed existing and new fans to Ontheside for your tailored training or “Director’s Cut” content.

2. Should I re-create any content to better speak to my audience Ontheside?

Ontheside allows you to go deeper than traditional social media. If your audience follows you for your experience, insight, or perspective, consider expanding on content you’ve already created. Take a clip that was originally meant to be entertaining and fun for social media, and incorporate a snippet of advice. Instead of only being 15-30 seconds, you may now have a 1-2 minute content post that showcases your expertise.

Maybe you’d like to showcase a different side of yourself and your journey—Ontheside is great for that! You have a safe space to truly be yourself here. You’re in charge of who can comment on what, if anything, so trolls and negative engagements are a thing of the past.

If you decide to introduce a new content type Ontheside—like moving from video to blogging—consider re-creating some of your existing content into that new format type on Ontheside. Then use your existing channels to let your current followers know you're trying something different Ontheside.

3. What type of content should be included in a Paid Track on Ontheside?

With a Paid Track on Ontheside, you have the option to put your hard-earned expertise and insights behind an all-access pass subscription for fans. Tracks are ideal for subjects that you can expand upon or that have multiple steps. Each Track you create can serve a specific audience or purpose. Here are a couple of examples:

1. A 10-step training plan to get from mile 1 to mile 10: This type of content is ideal for individual Episodes per training step, or a 10-step Guide that fans can opt into.
2. A regular series on overcoming challenges in your sport: Maybe you’ll have guests as part of this podcast or vlog style series.
3. Your favorite recipes and how to make them: Combine recipes with a short video of you sharing the benefits of the dishes and the reasons why you love them.

The opportunities are endless and 100% up to you. Even documenting your first year as a college sport athlete offers a level of insight that others are searching for.

Once you’ve determined the focus(es) for your Track(s) and you’re starting to post, don’t forget to promote them to your fans on other channels. In particular, call out what fans get access to that you won’t share anywhere else.

4. Should I monetize this content Ontheside?

If you’re already monetizing your content on another platform – congrats! Here are a couple of approaches and reasons for you to expand your channel portfolio to include Ontheside.

1. Share what’s “old” elsewhere as “new” Ontheside: Do you have videos that you’ve posted last year or even just a couple of months ago on other platforms? Then re-post them to Ontheside to help build up your profile. If you created a series of training videos a year ago, then group them in a Paid Track on Ontheside. Convert your hard-earned expertise into income when fans subscribe through the all-access pass Ontheside.
2. Turn more of your content into income with brand sponsorship: Make the most of your content regardless of whether you put it in a Track, or you share as stand-alone posts in the main feed. Maybe your Paid Track focuses entirely on training routines re-posted from YouTube, but you also have a weekly blog that you want to share “for free” with fans. Ontheside, this free content becomes eligible for brand ad sponsorship. So every new reader of your brand sponsored blog post Ontheside means money in your pocket.
3. What do you have to lose? It sounds simple, but you’ve already put the work into creating your content so why not get more mileage out of it in a Paid Track, or for free, on Ontheside. Posting Ontheside gives you multiple opportunities to earn 80% of the proceeds generated from your content views. The great thing about Ontheside is that free content is eligible for brand sponsorship and pass-holders on the platform can view your Paid Track content—and both can contribute to your income.

Extend the Life and Increase the Value of Every Post

Whether you expand on a video with deeper insight, turn past content into a structured Track for a specific audience, or experiment with monetization, Ontheside helps make the most of the time you’ve spent capturing and creating. Grow your audience, showcase your expertise, and build your athlete brand from content you already have.