Meet Ontheside: Leveling the Sponsorship Playing Field
Athletes in Focus
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Julia Borgström -
Julia Borgström -
Julia Borgström -
Julia Borgström -
Julia Borgström -
Julia Borgström
Reshaping the Sports Sponsorship Economy
The Sponsorship Crisis — How the Sports Economy Is Failing Its Athletes
The Opportunity Gap—Women in Sports and the Economics of Visibility
Women’s sports and fandom are on the rise—but the economics still tell a very different story.
Athlete POVs
Athlete Insights
Habits and Tools for Content Creation
Creating content gets easier when you turn it into a habit. Just like training, consistency comes from finding simple routines you can repeat.
Three Easy Content Styles Every Athlete Can Use
You live the stories that make great content—your training, your mindset, and your progress fascinate your fans and inspire other athletes.
Creator Equipment and App Recommendations
To create your content you’ll need equipment and apps to film and edit. Here are some quick tips to get you started.

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