Fast Track to Unlocking Sponsorship Ontheside

We’re excited to have you Ontheside as an athlete-creator. Your Profile and first posts lay the foundation, taking you from a fan to a creator that brands and audiences can follow and engage with. Your Profile is where you begin to share your story and your Watch videos set everything in motion. 

One of the ways you can earn support Ontheside is through brand sponsorship. We actively promote athlete content to brands looking to run pre-roll ads in front of relevant videos. When a brand ad is placed in front of one of your public Watch videos, 80% of the proceeds go directly to you. This is why Public Watch videos matter. The more videos you have, the more opportunities we have to place your content in front of brands for potential sponsorship. 

You don't need a perfect plan. You just need momentum. Start with something simple and real. 

1. Share your story and what drives you.
2. Show a training session or a key moment in your sport.
3. Talk about a challenge you're facing or a milestone ahead.

Here’s your quick 5-step game plan to go from sign-up to featured: 

1. Create Account
2. Enhance your Profile
3. List your Profile
4. Create 2 Watch posts
5. Promote your Ontheside content

Create Account

Navigate to ontheside.com and click Get Started. It's free, fast, and only takes a minute.

Enhance Your Profile

Everyone who creates an account on Ontheside can explore and engage with content and athlete-creator Profiles without having to list their own Profile. If you’d like to list your Profile as an athlete-creator so you can create content that can be sponsored, go to your Account Overview page and then click on Enhance My Profile.

List Your Profile

After completing the steps to set up your Enhanced Profile, click "Make Your Profile Public." This makes you discoverable in the Discover feed, where fans and sponsors explore new athletes and their content.

A strong Profile builds trust and credibility with brands and fans. To learn more about completing your Profile steps, watch the video in Create Your Profile Ontheside.

Create 2 Watch Posts

We can’t wait to see what you create! Hit +Create in the navigation bar. Choose Watch for longer videos (3+ minutes) that give viewers a more in-depth window into your journey, struggles, or wins.

Ideas for Watch videos:

1. Behind-the-scenes training sessions
2. Tips or tutorials that help others
3. Your nutrition, travel, gear POV
   
   

Tips:

1. All Watch videos are shot in landscape mode
2. Public Watch content is free, and Ontheside helps to promote this for potential brand sponsorship.
3. Exclusive content is paid, assigned to a Sponsorship Track, and is available for fan sponsorship (paid subscription).

For more information on our Content Types and how to post your first content pieces, check out Start Creating Content Ontheside/

Promote Your Ontheside Content

Now that your first two Watch videos are live, let your existing followers know. Share your Ontheside posts across your existing social media (and other) channels. To copy a share link to any Watch video post, tap the Share arrow below the video. The more you share, the more opportunities you have for sponsorship and the faster your fan base will grow.

For more tips on promoting your content, check out Bring Your True Fans Ontheside.

Extra Credit: Let Ontheside Know You're Ready!

We love championing our athletes! When you tag us, our team can repost and share your content to more broadly reach fan and brand sponsors. Be sure to tag us on social media @ontheside_world in the comments.