Three Easy Content Styles Every Athlete Can Use
You live the stories that make great content—your training, your mindset, and your progress fascinate your fans and inspire other athletes. Your life is full of moments worth sharing, and your content is simply an extension of the identity you’ve already built as an athlete.
Top 3 Tips for Creating Content
1. Make it a Habit
Creating consistently is just like training—repetition builds comfort and confidence. The more often you record moments, the easier it becomes to share them without sacrificing your time or overthinking the process. (Tip: find a few favorite places or angles to set your camera in and simply go back to it every time you need to record.)
2. Set an Intention
Establishing the focus, message, and overall purpose for your video before you hit record will give you a sense of direction and make it easier to film without second guessing yourself.
3. Create Content You Would Enjoy Watching
Share what feels real and interesting to you, and talk to the camera like you’re talking to a friend. When you enjoy the process, your personality shines through—and that’s what people connect with.
Easy Content YOU Can Create and How
1. Talk → Act → Reflect
Share what you’re about to do, record yourself doing it, then come back on camera to share your thoughts. This is one of the easiest ways to turn everyday moments into content without overthinking or overproducing.
Ready to create your own “Talk, Act, Reflect" style video? Use this flow as guidance:
- Start by stating where you are, what time it is, what you’re about to do, and why you are doing it. (Bonus: Tell us how you are feeling and why)
- Record yourself in action. Show the beginning, middle, and end.
- Discuss how you feel afterward, how it went, and what you’re going to do next.
Steal these “Act” ideas:
- Train
- Do a mobility routine
- Try a new skill
2. Share Your Thoughts In-Motion
Clip on a mic and talk as you are making food, getting ready, on a walk, etc. This is an opportunity for you to focus on a story or idea you want to share without having to pause your life to do it. Avoid narrating what you’re physically doing, but instead discuss your thoughts or experience on a topic.
Ready to record a “Thoughts In-Motion” style video? Use this flow as guidance:
- Start by giving context. State where you are, what you are doing, and what you will be talking about in this video.
- Share the topic on your mind, -> Discuss a subject that you’re passionate about, whether it be advice, a lesson you’ve learned, or an aspect of your current athlete life.
- End with a simple point or state what you hope your audience’s takeaway is. Then, tell us what you’re doing next, or when we can hope to see you on camera again.
Steal these topic ideas:
- A struggle you’re facing or one you have overcome
- What you are training for and how
- A habit that helps you, or one that you’re trying to create
- What your day or week will look like (catch up with me)
3. Talk Directly to the Camera
Sit or stand in one spot and share a thought, update, lesson, or story. This gives you the chance to dive further into aspects of your life that you’d specifically like to expand on. Choose a topic for each video and tell the camera your thoughts, perspective, and experience.Video Example Here
Want to create an easy “Talk Directly” style video? Use this flow as guidance:
- Start with the topic and purpose of the video.
- Add context: Why this matters to you, what sparked your interest in discussing it, or what led to this moment.
- Discuss the topic.
- End with a simple point or state what you hope your audience’s takeaway is. Then, tell us what you’re doing next, or when we can hope to see you on camera again.
Steal these ideas:
- Something you’ve learned and your experience
- Answer a question you get asked a lot
- How you’re facing a challenge
