Ontheside is your destination to share all your authentic, sports-related content in one intentional home. It’s where your story, skills, personality, and community come together and where brands and fans can get a complete picture of what makes you YOU. Below are the key elements for a successful start and a picture of how each piece works together.
Your Profile
Your Profile brings everything together, including your Story, Gallery, Spotlight posts, and Watch content. This is where new and existing viewers learn more about who you are. They can understand your journey, where you’re headed, what you’re sharing, and how they can support you. As you post content on Ontheside, the content feed on your Profile will showcase it all.
Content
Your content is the star of the show. Ontheside it’s not about trends, algorithms, or perfection. It’s about being real and sharing your perspective as if you’re talking with a friend or teammate. If you’re newer to creating content, the best thing to do is simply start. We have some approachable, repeatable ways to begin posting consistently so you can build confidence and momentum.
→ Habits and Tools for Content Creation
Watch Content
Watch videos can range from short action-oriented episodes to behind-the-scenes stories, or longer podcasts. Available on demand, these videos are usually over 2 minutes long and shot in landscape mode.
They’re important because they’re the only content eligible for both kinds of sponsorship:
- Brand Sponsorship → Public Watch videos (free to viewers)
- Fan Sponsorship → Exclusive Watch videos inside a Sponsorship Track
If you’re just getting started, we recommend posting a couple of Public Watch videos first. This builds your presence, helps brands understand your value, and gives fans a way to discover you through longer-form storytelling.
Spotlight
Spotlight posts are portrait images or videos under 2 minutes, always free and discoverable across the platform. They help new fans find you and give you a simple way to share updates.
Use Spotlight to:
- Announce new Watch episodes
- Promote content you want sponsored
- Give quick glimpses into your day-to-day training and personality
Spotlight posts increase visibility. Watch content builds depth. Together, they make your Profile more compelling. We recommend pairing any new Watch episode with a Spotlight post to keep your audience informed of your latest and greatest content.
→ Tips to sharing and promoting your Ontheside content
Sponsorship Tracks
Sponsorship Tracks let you package your expertise, insights, and value into paid offerings for your fans. Tracks house exclusive content—things only your true supporters can see—and give your community a meaningful way to back your journey.
This is where you can share your deeper knowledge, processes, training insights, or more personal behind-the-scenes content. Your Track becomes a place for your biggest fans to learn from you, and feel connected to your progression.
Bringing It All Together
When all these 4 pieces come together they form a complete picture of who you are. They will help you tell your story, grow your audience, and create real opportunities for support.
Spotlight helps fans find you. Watch content helps them understand you. Your Profile ties everything together. And Sponsorship Tracks offer a path for your community to invest in your journey.
Start building the kind of presence that reflects who you are and where you're headed. Let’s go!
