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Insights

The Everyday Athlete Self-Investment “Splurge”

Picture of {{ content.blog_author.display_name }} Kristine Smith

Everyday Athletes are Investing in Themselves With a Level of Intention That Increasingly Rivals Pro...

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Insights

Fueling the Female Endurance Athlete: Part One

Picture of {{ content.blog_author.display_name }} Katie Edson

Why Daily Nutrition, Hydration, and Energy Availability Matter More Than Ever When “Skinnier Is Fast...

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Insights

Why Real Content Is Winning

Picture of {{ content.blog_author.display_name }} Carissa Jaji

Creators, fans, and brands are choosing authenticity and connection in a time of algorithm fatigue C...

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Insights

The Power of Sport in Building and Reshaping Community

Picture of {{ content.blog_author.display_name }} Katie Edson

How Athletes Find Belonging Through Movement, Transition, and Shared Purpose Sport has a quiet way o...

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Insights

3 Sports Nutrition Misconceptions Athletes Need to Rethink

Picture of {{ content.blog_author.display_name }} Sarah Withrow

1: Fueling is most important on competition days. 2: Athletes only need to track their macronutrient...

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Insights

Movement Is the New Social Scene, and Athletes Are Leading the Way

Picture of {{ content.blog_author.display_name }} Carissa Jaji

From Run Clubs to Protein-Packed Menus, a Cultural Shift is Underway Toward Health, Longevity, and C...

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Insights

Beyond the Hype

Picture of {{ content.blog_author.display_name }} Katie Edson

NIL: Progress, Promise, and the Gaps No One’s Talking About What NIL Changed—and What it Didn’t When...

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Insights

The Digital Detox Trend—What it Means and Where it Leads

Picture of {{ content.blog_author.display_name }} Alicia Mittelbach

The growing movement toward digital detoxes among athletes reflects a deeper need for balanced, mind...

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Insights

Athlete POVs – Guglielmo Schiavoni | Triathlete & VP of Marketing

Picture of {{ content.blog_author.display_name }} Alicia Mittelbach

Changing the playing field for athlete-creators As a Triathlete and Marketing leader Guglielmo Schia...

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Insights

Athlete POVs – Liam Lonsdale, Trail Runner & Coach

Picture of {{ content.blog_author.display_name }} Alicia Mittelbach

Finding community through sports Ultra trail runner and coach Liam Lonsdale has found his passion in...

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