Creating content gets easier when you turn it into a habit. Just like training, consistency comes from finding simple routines you can repeat. You can choose to film in the same spot, record at the same time of day, or capture the same type of moment each week. When content fits naturally into your life, it stops feeling like “extra work”. It rather becomes part of your rhythm as an athlete.
Using a content calendar can also help with the ease of creation. Continue reading for examples and free content calendar templates.
How to Make Content Creation a Habit
1. Find consistent locations to record from
A go-to spot for your camera takes the guesswork out of filming. Choose it once, and it’s ready for every future video. When you can walk into a room and already know where your camera goes, you don’t waste time deciding or setting things up—you just hit record.
Check out our recommendations on microphones and tripods to help you create the perfect setup.
2. Tie Content Creation to an Existing Habit
Pick a daily moment or existing habit to become your cue to film. You’re not filming the moment—you’re using it as a reminder to record anything you want. This makes your content creation consistent and feeling automatic.
Good cue moments include:
- Preparing meals
- Drinking your morning coffee
- Right before or after your training
3. Sync Content Creation to Your Training Schedule
Different parts of your day lend themselves to different styles of filming. If you match the content with the activity, it becomes easier to record without interrupting your routine. This helps you stay consistent because you’re not trying to film something that doesn’t fit the energy, pace, or environment you’re in.
Here are some examples:
- Training: film a vlog or a Talk, Act, Reflect style video
- Rest and Recovery: Share a topic on your mind and Talk Directly to the Camera
- Travel Insights: Film a “day in the life” vlog
- Live action: Record a quick reminder, thought, or takeaway in a Thoughts In-Motion style video
4. Revisit repeatable questions and topics
Building a list of broad content topics you can reuse every week gives you a foundation to build on. Lean into these topics on days when you feel uninspired or short on time. Instead of constantly trying to come up with new ideas, you can return to a small set of prompts that always work. This reduces decision fatigue and helps you stay consistent.
Here are some examples to reuse weekly:
- What goal are you focusing on this week?
- How are you feeling about your progress?
- What part of training felt the strongest this week and why?
- What was a high or low of the week, and how did you respond?
- What was your mindset this week?
- Did a coach, teammate, or friend say or ask something recently that stuck with you?
- How did you take care of your body this week depending on your needs? (sleep, recovery, nutrition, mobility)
Simple Content Calendar Guide
A content calendar is a tool to plan for what you’ll post and when. It gives you a clear view of your week so you’re not scrambling for ideas or filming last-minute. It helps you stay consistent, focused, and true to your story—while still making time for training and life. You can even incorporate a content section into your existing calendars to tailor your content uniquely to your day or week.
Here’s an example of what a content calendar could look like, and how to start building your own:
Decide on a posting frequency you can maintain. That can be once or twice a week, or whatever integrates into your schedule realistically.
- Categorize your content in ways that makes sense to you, such as by: Video Style (vlogs, talking directly to the camera, race/competition recap with music only)
- Topic (nutrition, training, rest day, coaching)
- Content Type (free/public, paid/part of a Sponsorship Track)
Use these categories to ensure your content is diverse. Alternate between long-form talking videos, short-form vlogs, event recaps, blasts from the past, etc.
