Conversations Ontheside—Building Athlete-Led Communities
In this episode of Conversations Ontheside, we talk with Crystal Kovacs, founder of Dirt Squad, and Eric Hill, founder of Project Echelon Racing, about building athlete communities.
Both Crystal and Eric have succeeded in building inclusive, purpose-driven athlete communities and using sport as a platform for connection, support, and growth. Hear from them as they discuss the challenges of running communities, from limited bandwidth to navigating today’s sponsorship market. You'll learn about how they work with brands in ways that provide mutual value while keeping the focus on their athletes.
Explore what Dirt Squad and Project Echelon are up to on Ontheside.
