Athletes in Focus
Beyond the Hype
As NIL has matured, a more complicated picture has emerged. NIL has helped some athletes tremendously. But, it has also exposed, and in some cases widened, structural inequities in college and high school sports.
Reshaping the Sports Sponsorship Economy
The sponsorship crisis—how the sports economy is failing its athletes.
The Digital Detox Trend—What it Means and Where it Leads
The growing movement toward digital detoxes among athletes reflects a deeper need for balanced, mindful digital engagement.
The Opportunity Gap—Women in Sports and the Economics of Visibility
Women’s sports and fandom are on the rise—but the economics still tell a very different story.
Meet Ontheside: Leveling the Sponsorship Playing Field
Ontheside, a new digital sports-only platform with a mission to redefine how athletes get sponsored.
Athlete POVs
Hear what's on athletes' minds.
Athlete POVs
Hear what's on athletes' minds.
Habits and Tools for Content Creation
Creating content gets easier when you turn it into a habit. Just like training, consistency comes from finding simple routines you can repeat.
Three Easy Content Styles Every Athlete Can Use
You live the stories that make great content—your training, your mindset, and your progress fascinate your fans and inspire other athletes.
Video Capture Guide and Equipment Recommendations
To create your content you’ll need equipment and apps to film and edit. Here are some quick tips to get you started.
Find Your Focus Ontheside
Whether your goal is to mentor and educate, or inspire and entertain, we're here to help you build a strong identity that connects you with the right audience.
The Bigger Picture
Ontheside is your destination to share all your authentic, sports-related content in one intentional home. Explore the key elements for a successful start.
Fast Track to Unlocking Sponsorship Ontheside
Your Profile is where you begin to share your story Ontheside and your Watch videos set everything in motion. Take the Fast Track to get started.
Create an Engaging Athlete Profile Ontheside
Your Profile is where your story, your sport, and your future sponsors meet.Here’s how to build a Profile that best represents you.
Create an Engaging Athlete Profile Ontheside
Your Profile is where your story, your sport, and your future sponsors meet.Here’s how to build a Profile that best represents you.

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